Tuesday, September 28, 2010

2010 Breakthrough into a 2D game or turning point



By the end of 2009, several game companies have introduced products 2D games. And the 2009 flooding into 3D online games online game company will fall into the situation of the market compared to more rational in 2010 each company. There are indications that 2010 will come to an end 3D games, 2D games will lead to open boutique in the market.

In 2009, missed the 2D market

"2D online games become less and less." From playing online games in 2000 started the Wang Bo (a pseudonym) is a pity. Wang Bo told reporters that he came into contact with figures from the text graphical MUD game, then "Legend" series, "journey" of these very famous game he played, but not less input energy. But that is one thing - can not play full view 3D online games.

"Used simple 2D graphics and gaming style, 3D people dizzy." Wang Bo said. He told reporters, in fact, the domestic players, or even made a 2D game. "Look at Tencent's DNF (underground city with the Warriors) to know why the fire was." Wangpo analysis, DNF is in the "Legend" and "journey" began to decline when the player receives a great number of 2D. However, he stressed that he is more looking forward to a 2DARPG types of games there, he was playing "Legend" and "journey" Many friends in the "idle" state, they have yet to find a suitable for your 2DARPG game.

At present, the online operations of NetEase, "Journey to the West" series, and famous for decades, the grand "Legend", giants "journey" in the online game segments, the former for the turn-based games, the latter two are ARPG. One Netease's "Fantasy Westward Journey" has a record total of 238 million online domestic record. 2D game market is quite substantial.

Wang Bo told reporters that the company is now online games in general to "the same old stuff" in the form of 2D game development, light "Legend" series of games is not under paragraph 45, "the journey" is a simple renovation to recall the old players In fact, the game content is the same. Market, lack of innovative 2D online games.

Who is the next "journey"?

Who is the next "journey"? Similar problem has been mentioned many times.

2006 "journey" beta, the influx of millions of players to the game which, Shi Yuzhu and his giant company with 2DARPG game "journey" for the benefit of writing a myth, a year after the successful landing giant NYSE, a Online Games achievements of the Shi Yuzhu the third successful venture, and the giant company's rapid rise. More importantly, 2D 3D gaming market will be replaced by the negative tone was gone.

The industry believes that "journey" is the marketing success of the game, breaking free of conventional patterns and precise positioning for the main 23 cities this product a lot of extra points. At the same time, 2D product type is considered the most suitable type of local players of the game.

"Domestic online game starts," Legend, "" Legend "mode a great impact on domestic players, especially the 23 city players, they are more willing to accept the inherent game mode, which is why many foreign large 3D products visit China died soon after the cause. "channel of a director of Road Games. He also said that Chinese players in the distribution of the traditional "countryside surrounding cities", the figures show that Internet cafe users in rural areas the proportion of use of online games 43.5%, 41.8% higher than in urban areas. Even so, more and more domestic online game developer has not been able to bring the country 2D gamers a satisfactory report. According to statistics, in 2009 than in previous years has been to market products decreased slightly, but mostly to 3D and 2.5D. 2D market is seriously neglected.

The source said: "In recent years, major online game companies are actively layout 3D and 2.5D products, upcoming 3D ready to seize the market share of products that follow the trend of the phenomenon do not give them the expected success . "

According to sources, several well-known 3D products this year, in addition to NetEase, "World II," melted down a success, "Aion", "Jian Wang triplet" and other gaming products failed to meet its objectives.

2D brand new opportunity to intervene

With 200 new games each year the introduction of speed, online games market segments to enter the competition.

"10 years ago only 10 games on the market compared to the situation, more and more players, the choices available, with the group of domestic players mature, the game used to have stabilized." Industry in their analysis.

Blue Hong Kong online game producer Zhang Yuyu CTO and said: "The" Legend "," journey ", the domestic market there exists 2D blank, no new brand to fill, which allows players to a small range of options, the trade company 2D paid insufficient attention to the players. "for the industry in recent years, serious" partial subjects "of the situation, Zhang Yuyu said:" We see dimly in the 2D market two years ago, the opportunity to grasp this opportunity now find very accurate, several domestic big game development companies are actively deploying 2D products, intended to seize the air for a long time schedule. "







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Tuesday, September 21, 2010

Huawei "million employees to resign," Who really hurt?



Will be January 1, 2008 the formal implementation of the new "Labor Contract Law" has not yet entered into force, its resulting impact on the business and are already ahead of shock, "fermentation." The well-known high-tech private enterprise Huawei recent initiatives to large-scale layoffs, once again raises a number of enterprises to circumvent the new "Labor Contract Law" of the constraints imposed in advance "lose out" concerns.

According to relevant reports, including Huawei, Ren Zhengfei, including CEOs of all employees at least eight years Huawei, New Year's Day in 2008 resign before the procedure to be handled, and then signed with 1 to 3 years of the contract. The conservative estimate, according to media, staff involved should be "thousands to a million people." This first "resign" and then "competition" approach, not only within the Huawei has caused a tremendous shock, but also for other like-minded businesses to play a "demonstration" role. In fact, Huawei's large-scale reduction of the practice of older employees is not unique to this one, even early in the new "Labor Contract Law" before the adoption of many foreign and private enterprises brainer, such as the end of June this year, LG's China has a large number of 5 10-year dismissal, Global Sources has been in the similar operations in late August. Huawei is now once again blowing in the internal "kill mature" style, its purpose is to remove under the new labor law should bear the economic and legal liability, reduce the compensation for dismissal of employees. Because under the new law: meet the requirements of continuous work for 10 years or continuous set of secondary conditions, such as a fixed term labor contract, the employer should be signed with the workers without a fixed term labor contract.

There is no doubt that this incident the first to suffer are those for the enterprise made great contributions to the development of the old staff. Objectively speaking, the human resources, Huawei is a relatively large adjustment, careful arrangements, the old staff compensation also reasonable, at least shows a giant Huawei as the share of basic duties. But the worry is that, many private enterprises and foreign companies rush to implement the new labor law before the act of mass layoffs, not to protect the legitimate rights and interests of employees first, do not consider the social stability and unity . This phenomenon inevitably spread to a number of state-owned enterprises or institutions, many business leaders are more or less reveal the "New Year's Day before the dismissal of older employees, reduce the unit burden" idea, and the resulting variety of complaints have shown a rising trend.

In fact, business is not the ultimate winner of this game. Some companies mistakenly believe that, as soon as possible dismissal of older employees, on the one hand to avoid the need for next year's new labor law, on the other hand to re-stimulate the vitality of enterprises, improve the enterprise's innovation. In fact, this is totally a misconception. According to human capital theory, development of an enterprise depends on the internal human capital stock, the employees length of service longer because with more practice and experience, employees are often more than the new human capital. This is the most typical of the lifetime employment system in Japan. The results show that lifetime employment system is the enterprise labor relations balance both career staff provide solid assurance to make employees feel at ease their jobs; is that the enterprises an effective means of raising labor productivity. Because of the job guarantee, the staff more willing to devote their energies to learning with the business or their job-related knowledge, and constantly improve their professional level, so as to enhance business productivity. Many experts even assert that it is this long-term employment system to ensure Japan's economic take-off and corporate growth.

In essence, long-term or non-fixed term labor contract is the construction of harmonious labor relations as an important foundation. It is also based on this consideration, the new labor law tried to play through the internal structure of these terms of long-term or non-fixed term labor contract employment system, to guide employers and employees signed a long-term labor contract or labor contract without a fixed term, to promote the long-term or no fixed-term labor contracts in China to promote and popularize. Long-term development of employers, no fixed term labor contract, if used properly, can also give the employer brings to attract talent, retain talent, motivate employees, enhance team cohesion and other effects.

Although the legal point of view, the behavior of Huawei impeccable. However, the externalities generated by the event of view, the obvious negative effect of the majority. Because an enterprise is not just to pursue their own interests to maximize the economic actors, too, should be the carrier of social responsibility initiative. Any lack of corporate social responsibility, not only difficult to gather the centripetal force within the enterprise, increase employee loyalty, the external reputation of the enterprise will be adversely affected. And these are precisely the compensation money is difficult.

Therefore, when the company standing obligations and responsibilities under the law before, should not be first thought was how to avoid and neglect, but should take the initiative to undertake and perform, this is a modern enterprise to build a harmonious society and a harmonious labor relationship qualified respondents. (The author is a postdoctoral Institute of Chinese Academy of Social Economy)







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